Design before function: Apple Magic Mouse 2 can’t be used while charging

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

–Steve Jobs



Steve Jobs Introduces the iPhone 6 and Apple Watch

If you felt uneasy through Apple’s keynote yesterday, you’re not alone. Something felt off. It wasn’t the features or hardware but the messaging.

„Bigger than bigger“ was the tagline. When you hear it, you feel the cold, impersonal march of advancing technology. There’s a mechanical feel like touching a cold pane of steel.

What we want from Apple isn’t new technology. We want human warmth—a possibility of living a more fulfilled, meaningful life.


Let’s review parts of the keynote that felt weak and see if Steve can make it shine.


iSteve Teaser Trailer

Da ist er nun, der erste und vermutlich letzte Teaser Trailer zu iSteve, einer Parodie zum Leben von Steve Jobs.


Der komplette Film, mit Justin Long in der Hauptrolle, wird ab dem 15. April 2013 bei Funny or Die zu sehen sein.

Ich bin gespannt, erwarte aber ehrlich gesagt nicht allzu viel.